Stadgenoot | Argentinie Amsterdam
Argentinie is one of the last projects on the Oostelijke Handelskade in Amsterdam. A ‘train of buildings’, that was the urban development concept. This campaign was made for housing corporation Stadgenoot.
To draw attention to the project in the area, powerful banners were developed. They enticed passers-by to take a look at the location, search for information online and visit the open house.
The Eastern Docklands of Amsterdam of which Argentina is a part is becoming an increasingly attractive area for shopping. The booklet with coupons invites you to do so; also a way to explore a place in a relaxed way.
Text De Wijde Blik
Photography Robert Elsing